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Subscriptions Strategy

Frequency: 6 issues per year  |  Usual Issue Price: £32.84

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Write a review | Read 3 reviews for Subscriptions Strategy 

Free: 15 Marketing Innovations Every Publisher Should Know Our newly updated report (value £66) is free with your subscription. You'll discover techniques that get thousands more readers to subscribe, stay for longer and buy more of your products.

Free: 15 Marketing Innovations Every Publisher Should Know. Our special report is free with your subscription. Discover techniques that get thousands more readers to subscribe, stay for longer and buy more of your products.

Discover how the very best marketers around build profitable repeat business using subscriptions marketing. We dig deep to uncover what's working, from Internet promotions to loose inserts. We explain what works and why - and how to apply each technique to promote your publication. We investigate and review hundreds of promotions to find those few that have something valuable you can use: a website programme that is building thousands of new subscribers; clever renewal techniques; a series of high-response email promotions; an insert card that pulls in three times more response etc. Your free instant download starter pack is worth £99.

Read 3 reviews for Subscriptions Strategy

Average 3.86 out of 5 based on 7 ratings. 3 user reviews.


Karen London
26/09/2011

4 out of 5

Customer review for Subscriptions Strategy

It gives you all the nuts and bolts of subscription marketing and can be relied upon to deliver practical advice, handy case studies and more essentially what not to do. A must read for the unashamedly geeky!



Drayton Bristol
25/07/2011

3 out of 5

Customer review for Subscriptions Strategy

Having written to sell just about anything you can imagine and a few things you probably can't I can tell you that writing to get subscriptions is the toughest job I can think of. This newsletter is by no means cheap -- unless you look at all the money publishers throw away by not knowing the lessons it teaches. What makes it worthwhile is not just the advice but the examples of what's wrong and why.



Jim Godalming
28/07/2011

3 out of 5

Customer review for Subscriptions Strategy

Subscriptions Strategy provides a really practical, how-to insight into every aspect of the acquiring and retaining subscribers. Anyone working in the business will find at least one idea in each issue which will more than repay the cost of the subscription. I thoroughly recommend it.





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