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Free: 15 Marketing Innovations Every Publisher Should Know



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Subscriptions Strategy

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Free: 15 Marketing Innovations Every Publisher Should Know Our newly updated report (value £66) is free with your subscription. You'll discover techniques that get thousands more readers to subscribe, stay for longer and buy more of your products.

Case studies of the very best marketing around by publishers of magazines, newsletters, books, websites and events. We dig deep to uncover what's working, from Internet promotions to loose inserts. We explain what works and why - and how to apply each technique to promote your publication. We investigate and review hundreds of promotions to find those few that have something valid you can use: an email capture programme that is building thousands of new subscribers; a clever idea for a low-cost direct mail pack; an insert card that pulls in three times more response; or a new headline that has transformed the profitability of an advertisement.

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